- customer share
- Маркетология: доля потребления
Универсальный англо-русский словарь. Академик.ру. 2011.
customer share
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Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… … Wikipedia
Customer proprietary network information — (CPNI) is the data collected by telecommunications companies about a consumer s telephone calls. It includes the time, date, duration and destination number of each call, the type of network a consumer subscribes to, and any other information… … Wikipedia
Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The … Wikipedia
Customer data management — (CDM) is a term used to describe the way in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM embraces a range of software or cloud computing applications designed to give… … Wikipedia
Customer-Experience-Management — (CEM) bzw. Kundenerfahrungsmanagement bezeichnet die Schaffung positiver Kundenerfahrungen zum Aufbau einer emotionalen Bindung zwischen Anwender und Produkt oder Anbieter. Vorrangiges Ziel von CEM ist es, aus zufriedenen Kunden loyale Kunden und … Deutsch Wikipedia
Customer Data Integration — (CDI) is the combination of the technology, processes and services needed to create and maintain an accurate, timely, complete and comprehensive representation of a customer across multiple channels, business lines, and enterprises typically… … Wikipedia
Share of Wallet — (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers.Another common definition is the following: Share of Wallet is the percentage ( share ) of a… … Wikipedia
Customer Demand Planning — (CDP) is a business planning process, that enables sales teams (and customers) to develop demand forecasts as input to service planning processes, production, inventory planning and revenue planning.[1] Contents 1 Definition of CDP 1.1… … Wikipedia
